Internet Store Case

> The company provides food products both to regular retail customers who place orders on the website and supplies products to wholesale clients.
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> They decided to increase sales through Google advertising and boost the number of conversions for the B2B segment.
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> The client previously had experience with advertising, but their performance metrics were unsatisfactory.
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> ### **A promotion strategy was developed:**
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> - Launch a Shopping campaign with products priced above 100 UAH, as the prices of the products are not high, so it is necessary to filter out low-margin products.
> - Launch a campaign with maximum efficiency broken down by products.
> - Development of static creatives.
> - Testing campaigns to create demand.
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> Added scripts for analyzing search queries, optimization, and testing advertising campaigns to improve results.