Internet store of electric household goods, gadgets

#contextual advertising #googleadwords #googleads #googleshopping #GoogleMerchant #reklamgoogle #seo #SEO-progress #seo-optimization #SEO-optimizer
#marketing #internet marketing #remarketing #internet marketing #internet marketing #internet advertising #internet marketing #internet advertising #internet promotion #complex_moving_brand #website #website

The best contextual advertising tools were selected to promote the customer’s online store.Further with the customer, top categories of goods were determined, targeted key queries were selected, the minus word was filtered and contextual advertising was launched.The use of all advertising extensions in search advertising has given a significant increase to the CTR in the search network.Dynamic and categorical remarketing has given a significant increase in coffees.of transactions.Video advertising on YouTube gave a significant increase in cheap target traffic, which successfully converted into sales.The work was built as follows:
- each month approved with the customer 10 new top categories of goods for promotion (most seasonal and marginal goods);
Parallelly, the new categories were set up to optimize the previous 10 categories that were set up last month.This strategy has given positive results.Advertising campaigns “from zero”
Portrait of the target audience
A thorough analysis of competitors
Strategy for the promotion of the site
It is set:
Advertising in Google Search
Marketing by categories
The Google Shopping
Smart Google Shopping
Dynamic Remarketing
Video marketing
Advertising on YouTube
Results of the advertising campaign on screen