Internet store of gadgets and accessories

How to Reduce Conversion Prices by 42% by Optimizing Advertising Accounts and UX/UI Sites

About the project
Internet store of gadgets and accessories
The task
Increase the number of applications and decrease their cost

What was done
Create and set up Google Merchants account
Creating and setting a Google Ads account
Installed by Google Analytics
Connected accounts
Segmentation of goods
Minus Words
Optimize the price of the click
Creation of search campaigns
Processing of Extensions
UI / UX Design
1 . Modified form
UI / UX Design
2nd Added the back call button to the main screen
UI / UX Design
2nd 1Change of the product card (visually divided the order buttons)
The Results:
Click price reduction by 6.22%
Increase of conversions by 6.86%
Reduction of conversion price by 42.93%

Increased conversion rate by 64.17%