Intimate goods store
Main task.
Test the target audience's interaction with the product in the category of intimate goods (condoms) and determine what results in applications and sales this product can yield in advertising.
Launch results: the advertising campaign showed a stable influx of applications, some of which were processed through Direct, while others went to the website and placed orders independently. It is important that users purchased not only condoms but also other products from the range, which positively affected the average check.
The cost of one application remained within the norm, confirming the relevance of the chosen target audience and the correctness of the approach to the launch.
Summary of the launch: during the test launch period, the following was obtained:
- 42 applications
- Sales amounting to 19,200 UAH (through the website and Direct)
Test the target audience's interaction with the product in the category of intimate goods (condoms) and determine what results in applications and sales this product can yield in advertising.
Launch results: the advertising campaign showed a stable influx of applications, some of which were processed through Direct, while others went to the website and placed orders independently. It is important that users purchased not only condoms but also other products from the range, which positively affected the average check.
The cost of one application remained within the norm, confirming the relevance of the chosen target audience and the correctness of the approach to the launch.
Summary of the launch: during the test launch period, the following was obtained:
- 42 applications
- Sales amounting to 19,200 UAH (through the website and Direct)