IT-longread: how to conduct UX Research and improve product metrics
TASK AND CLIENT:
Write an in-depth article for the blog of the IT school IAMPM. The goal is to explain the complex topic of UX research in a way that product managers and designers receive a ready-made algorithm for improving business metrics.
OBJECTIVE:
To show the connection between interface usability and company profit, as well as to address client objections regarding the "unnecessariness" of the research phase.
WHAT WAS DONE:
* Processed expert content and synthesized materials from lectures by specialists with over 10 years of experience, transforming professional knowledge into a structured long-read.
* Linked UX to business and detailed how research impacts specific metrics: LTV, conversions, and churn rate. This added commercial value to the article.
* Structured methodologies and classified quantitative and qualitative research methods, creating a clear roadmap for the reader.
* Developed a checklist for UI audits. It highlighted critical interface errors that "kill" user loyalty and suggested ways to resolve them.
RESULT:
The article was published on the blog of the IT school IAMPM and is used as educational material for students. The material fully addresses the issue of choosing research methodologies: from in-depth interviews to A/B tests. Additionally, the article page generates organic traffic due to ranking on the 1ST PAGE OF GOOGLE for targeted queries: "how to conduct UX research," "why UX research is needed for business," "UX research methods guide," etc.
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What you get when working with me:
* Structured texts that sell.
* SEO content to attract targeted traffic.
* Content that enhances brand recognition.
In copywriting since 2013, constantly seeking new knowledge and effective solutions. I work for results and value long-term cooperation in a Win-Win format. If this approach resonates with you, message me privately — together we will find the optimal solution for your business request!
Respectfully and wishing for successful collaboration, Alexander (alexko_content).
#alexko_content #copywriting #content-manager #AI-copywriting #AI-content #seo-copywriting #web-copywriting #research-articles #articles #IT #ITarticles #content #copywriting #copywriter #seo-texts #seo-copywriting #seo-optimization #articles #blog #internet-marketing #content-marketing #marketing #website-filling #email-marketing #email-newsletter #description #info-article #blog-article #text-for-blog #Wordpress #OpenCart
Write an in-depth article for the blog of the IT school IAMPM. The goal is to explain the complex topic of UX research in a way that product managers and designers receive a ready-made algorithm for improving business metrics.
OBJECTIVE:
To show the connection between interface usability and company profit, as well as to address client objections regarding the "unnecessariness" of the research phase.
WHAT WAS DONE:
* Processed expert content and synthesized materials from lectures by specialists with over 10 years of experience, transforming professional knowledge into a structured long-read.
* Linked UX to business and detailed how research impacts specific metrics: LTV, conversions, and churn rate. This added commercial value to the article.
* Structured methodologies and classified quantitative and qualitative research methods, creating a clear roadmap for the reader.
* Developed a checklist for UI audits. It highlighted critical interface errors that "kill" user loyalty and suggested ways to resolve them.
RESULT:
The article was published on the blog of the IT school IAMPM and is used as educational material for students. The material fully addresses the issue of choosing research methodologies: from in-depth interviews to A/B tests. Additionally, the article page generates organic traffic due to ranking on the 1ST PAGE OF GOOGLE for targeted queries: "how to conduct UX research," "why UX research is needed for business," "UX research methods guide," etc.
---------
What you get when working with me:
* Structured texts that sell.
* SEO content to attract targeted traffic.
* Content that enhances brand recognition.
In copywriting since 2013, constantly seeking new knowledge and effective solutions. I work for results and value long-term cooperation in a Win-Win format. If this approach resonates with you, message me privately — together we will find the optimal solution for your business request!
Respectfully and wishing for successful collaboration, Alexander (alexko_content).
#alexko_content #copywriting #content-manager #AI-copywriting #AI-content #seo-copywriting #web-copywriting #research-articles #articles #IT #ITarticles #content #copywriting #copywriter #seo-texts #seo-copywriting #seo-optimization #articles #blog #internet-marketing #content-marketing #marketing #website-filling #email-marketing #email-newsletter #description #info-article #blog-article #text-for-blog #Wordpress #OpenCart
Kharkiv 
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