How a beauty salon in Riga and Jurmala generated 19 leads in 2 d
Project Context
The goal of the advertising campaign was to generate leads for a beauty salon in Riga and Jurmala. The campaign focused on promoting a special offer with a 50% discount for new clients.
The beauty market required precise audience targeting and an effective creative approach to attract the attention of potential customers.
Approach
1. Creation of highly targeted ads for audiences in Riga and Jurmala.
2. Promotion of the 50% discount offer to drive new leads.
3. Testing different audiences to identify the most effective one.
As a result, two campaigns were launched, each focused on different target audiences. Bright creatives highlighting the discount and new address were used. Additionally, a 7-day post-click attribution tracking was set up to accurately measure results.
Results
In 2 days:
Total leads: 19.
Reach: 47,264 people.
Total impressions: 106,329.
The goal of the advertising campaign was to generate leads for a beauty salon in Riga and Jurmala. The campaign focused on promoting a special offer with a 50% discount for new clients.
The beauty market required precise audience targeting and an effective creative approach to attract the attention of potential customers.
Approach
1. Creation of highly targeted ads for audiences in Riga and Jurmala.
2. Promotion of the 50% discount offer to drive new leads.
3. Testing different audiences to identify the most effective one.
As a result, two campaigns were launched, each focused on different target audiences. Bright creatives highlighting the discount and new address were used. Additionally, a 7-day post-click attribution tracking was set up to accurately measure results.
Results
In 2 days:
Total leads: 19.
Reach: 47,264 people.
Total impressions: 106,329.