Project description. Managed and optimized Facebook ad campaigns for a logistics company aiming to attract leads among truck owners and drivers. The campaign targeted a U.S.-based audience, focusing on age and interests related to the trucking industry. Key performance metrics included an optimal cost per lead and high engagement rates, achieved through detailed targeting and strategic ad placements. Each ad set used Advantage+ placements and was optimized for high-quality leads, resulting in a steady increase in reach and conversions.