Key trigger chains for a vitamin manufacturer from the USA
For the vitamin manufacturer https://www.elicorelabs.com/, several key trigger scenarios were implemented: a Welcome series was launched from scratch and a Post Purchase email was created, and the Abandoned Cart and Checkout emails were improved.
1. For the Welcome series, templates for three emails were developed "turnkey": texts in English, unique design for each email, responsive layout, testing on real devices, including adaptation to dark mode.
2. A two-step popup was created and launched to collect emails and phone numbers.
3. Automatic sending of Welcome series emails was set up after the form was filled out, depending on the presence or absence of a phone number in the user profile.
4. An automatic sending of a Post Purchase email with product recommendations was developed and launched 30 days after purchase: texts, unique design, assembly in the Klaviyo mailing service, testing of dynamic content output.
5. The text and design of the Abandoned Cart and Checkout emails were improved, and the sending of these emails was transferred from Shopify to Klaviyo.
1. For the Welcome series, templates for three emails were developed "turnkey": texts in English, unique design for each email, responsive layout, testing on real devices, including adaptation to dark mode.
2. A two-step popup was created and launched to collect emails and phone numbers.
3. Automatic sending of Welcome series emails was set up after the form was filled out, depending on the presence or absence of a phone number in the user profile.
4. An automatic sending of a Post Purchase email with product recommendations was developed and launched 30 days after purchase: texts, unique design, assembly in the Klaviyo mailing service, testing of dynamic content output.
5. The text and design of the Abandoned Cart and Checkout emails were improved, and the sending of these emails was transferred from Shopify to Klaviyo.
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