Key Visual Advertising

Key visual (keyvisual) is a key advertising image that is used to set up communication with the consumer. It transmits the essence of the advertising message and is easily remembered with one image. The visual image in the brand’s advertising serves to identify it, emphasizes individuality and style. The key image of the brand should form a set of positive associations in the consumption consciousness. The more positive associations the brand will trigger, the higher the sales will be.

The key image consists of graphic elements that tell the history of the product, show its special characteristics. Therefore, the key image is often much more dynamic than the logo. It is more like a film ad poster (unlike the usual ads).