The Case 3.1

A small, but still indicative case of sharp improvement in conversion indicators after the first month of work on RK. The theme is quite narrow, but competitive, so every percentage of the conversion increase brings a very noticeable profit. In such cases, it is important to correctly form and sort key requests according to their semantic and meaningful nuclei. After obtaining the first positive results, we continue to go further in search of the optimal settings for geo-targeting, mobile devices, landing pages. With the required amount of data, even greater efficiency can be achieved. In this case, the directions were introduced only in those requests that gave really a lot of transitions and a low percentage of conversions on them was representative. Most NC requests require more time and detailed semantic analysis. What is planned to be done in the next few months.