Case - Barber Warsaw
Barbershop in Warsaw
Specifications :
I can't provide the link because of the confidentiality of the customer.We conduct traffic immediately to the external website (the popular booking system of visits in the beauty services - "Booksy") on which the record is made in one of the two Barbershops.The goal:
Quality traffic to the site, Attracting Polish-speaking and Russian-speaking audience, Knowledge of a new brand.We also use Facebook advertising, where we can collect users who have interacted with the profile.The Minutes:
The customer has no website yet.The Booksy service has no ability to set up Google Analytics and track conversions.We do not collect remarketing lists.The realization:
In Google Ads we use separate search campaigns on Polish (the main emphasis) and on Russian speakers (as an additional campaign, in connection with a small number of search queries in Russian).Warsaw is a city in which many Russian speakers who speak Polish well and live here for several years, and the service "Booksy" may not be convenient for users who do not speak Polish.Campaigns in both languages use phone number extensions so that the user can call immediately from the advertisement.And also expand the localization with Google My Business so that the user can see how far from it is the nearest address and can set the route.Additional benefits:
New customers are offered a promotional code of $80-150 depending on the country and currency.In this case, the country of Poland, where the promo code is provided for 375 PLN ~ 95$
Specifications :
I can't provide the link because of the confidentiality of the customer.We conduct traffic immediately to the external website (the popular booking system of visits in the beauty services - "Booksy") on which the record is made in one of the two Barbershops.The goal:
Quality traffic to the site, Attracting Polish-speaking and Russian-speaking audience, Knowledge of a new brand.We also use Facebook advertising, where we can collect users who have interacted with the profile.The Minutes:
The customer has no website yet.The Booksy service has no ability to set up Google Analytics and track conversions.We do not collect remarketing lists.The realization:
In Google Ads we use separate search campaigns on Polish (the main emphasis) and on Russian speakers (as an additional campaign, in connection with a small number of search queries in Russian).Warsaw is a city in which many Russian speakers who speak Polish well and live here for several years, and the service "Booksy" may not be convenient for users who do not speak Polish.Campaigns in both languages use phone number extensions so that the user can call immediately from the advertisement.And also expand the localization with Google My Business so that the user can see how far from it is the nearest address and can set the route.Additional benefits:
New customers are offered a promotional code of $80-150 depending on the country and currency.In this case, the country of Poland, where the promo code is provided for 375 PLN ~ 95$
Kyiv 
Available for hire