Case "Phlebologist Doctor's Blog"

Targeted advertising for a phlebologist doctor, vascular surgeon
Collaboration period 16.01-16.02

What was done:
profile packaging
development of advertising strategy
creation of advertising creatives - static and video
4 launched advertising campaigns during this period
content recommendations
testing and optimization of advertising links

What results were achieved:
Budget - $217.94
Reach - 108,589
Impressions - 204,052
All clicks - 3,215
Cost per click - $0.07
CTR all - 1.58%
New subscribers - 254
Cost per subscriber - $0.85
Geo Kyiv + Kyiv region
Daily budget - $7

The advertising brought a steady flow of interested target audience to the page, some of whom sent inquiries directly, some remained warming up on the page, as the sales funnel in this niche is longer - people need to be convinced of the doctor's competence and reputation
At the same time, there were constant posts for consultations, with subsequent bookings for surgery and closed bookings for the upcoming week

Such results were achieved through effective targeting and excellent communication in direct messages. And, of course, the teamwork of the targetologist and the client

#targetologist #target #targeted #VideoAdvertising