Case 8: Children's Land (Lead Generation)
Social Media Advertising
About the project: A private preschool in the USA offering care and early development services for young children. The main focus is to attract new enrollment applications for various locations through online advertising.
Market: USA (State of Illinois)
Collaboration period: Since November 14, 2024
Main objective: Set up and optimize Meta advertising campaigns aimed at generating enrollment leads for the preschool. Additionally, we tested campaigns for hiring staff, promoting summer programs, and increasing brand awareness in specific local areas.
Tools used: Facebook Ads Manager
Campaign objectives: "Lead Generation"
Audiences: Interest-based, broad, Lookalike (based on collected leads), retargeting (form viewers, Instagram/Facebook engagers, website visitors). Narrow local audiences based on specific preschool locations were also used.
Market: USA (State of Illinois)
Collaboration period: Since November 14, 2024
Main objective: Set up and optimize Meta advertising campaigns aimed at generating enrollment leads for the preschool. Additionally, we tested campaigns for hiring staff, promoting summer programs, and increasing brand awareness in specific local areas.
Tools used: Facebook Ads Manager
Campaign objectives: "Lead Generation"
Audiences: Interest-based, broad, Lookalike (based on collected leads), retargeting (form viewers, Instagram/Facebook engagers, website visitors). Narrow local audiences based on specific preschool locations were also used.