Google Ads Case - Tow Truck Niche

In October, advertising was launched for the towing niche with a daily budget of 2000 UAH. The campaigns consisted of Performance Max and search advertising in Google Ads. The main goal was to attract calls and applications from users looking for a towing service 24/7 within the city and region. From September 25 to October 22, over 5800 sessions were recorded, of which about 20% had interactions. The vast majority of traffic came from the Performance Max campaign, which generated over 17 thousand events and ensured steady growth in metrics in the middle of the month. The search campaign demonstrated higher user engagement - over 47% of sessions had interactions, indicating high relevance of the key queries. Organic traffic from Google was minimal, but had the best quality of interaction. The results confirmed the effectiveness of the Performance Max combination for capturing demand and search advertising for targeted conversions, with further optimization planned around call tracking and increasing the profitability of each query.