Case: Google Ads — Signage and Outdoor Advertising

Launched and optimized an advertising campaign in Google Ads for a company that manufactures signs, outdoor advertising, and branding. The main goal is to increase the number of applications from the website and calls while maintaining a stable cost per lead.

At the setup stage, two search campaigns were created - one for Ukraine and one separately for Kyiv. Worked on the semantics for commercial queries: custom signs, facade advertising, banner printing, volumetric letters, and added negative keywords to filter out irrelevant search phrases.

To start, I used the "Maximize Clicks" strategy to quickly gather statistics and identify the most effective queries. Also set up conversion tracking - applications, calls.

In the first month of the campaign, we received 1,190 clicks and 63 conversions with a budget of 41,691 UAH.

The advertising provided a steady flow of inquiries from businesses looking for the production and installation of outdoor advertising, signs, and facade branding.