Case: Info Business – Entrepreneur Courses

Project of Kazakh billionaire Margulan Seysembayev

The project is related to training current entrepreneurs and those who are planning to start their own business
They worked through different funnels – classic webinars with an average registration cost of $1, auto-webinars, and also selling the course cold through the sales department

Advertising campaign metrics:

Total advertising budget – $31,324
Cost per result – $6.37
Link clicks – 14,092
Reach – 2,452,459
Results – 4,914
Impressions – 3,963,050
CTR – 0.4%
CPC – $2.22