CASE: How I attracted 553 applications for the Polish language intensive

CASE: How I attracted 553 applications for the Polish language intensive at $1.12 per application

Client: Polish language school (advertising for the Polish language intensive)
Task: Attract new participants for the Polish language course

What I did:
1. Launched advertising targeting the following audiences:
All interactions with the account
Ukrainian speakers in Poland
Interest in the Polish language
Look-a-like audiences from the client database

2. Optimized the campaign for the maximum number of applications at the minimum budget

3. Launched two types of creatives:
Static
Video

4. Targeting geography: Ukraine and Poland (Ukrainian speakers)

Campaign results:
Total expenses – $618.41
Number of applications – 553
Average cost per application – $1.12

Key conclusions:
1. The most applications were received from the audience "Ukrainian speakers in Poland"
2. Video creatives brought more registrations compared to photo creatives
3. Optimized audiences and video creatives allowed reducing the cost per application to $1.12

Want to attract participants for intensives or courses? Write to me – I will launch advertising that delivers results!

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