Case for Women's Clothing Store
Contextual Advertising
When Posh Shop — a brand of stylish women's clothing — approached us, the client already had sales, but they were heavily dependent on the season and constantly fluctuating.
The task was simple but important — to stabilize sales and scale advertising without increasing the budget.
After 4 months of work, the results speak for themselves.
Budget: $870 → $2630
Number of inquiries: 490 → 1540
Cost per inquiry: $1.77 → $0.56
Number of sales: 73 → 462
Turnover: $7,950 → $21,480
What we did:
Updated creatives — instead of regular photos, we used short lifestyle videos.
Segmented the audience into "warm" and "cold."
Optimized ad groups and kept only those that actually generate sales.
Implemented an analytics table for daily monitoring of results.
What we achieved:
A stable sales funnel, a threefold reduction in inquiry cost, and the ability to scale advertising without losing profitability.
We are now preparing campaigns for Black Friday and the holiday season.
Do you want your brand to sell steadily, not just from season to season?
Contact us.
We will create an advertising system that works even when you are on vacation.
The task was simple but important — to stabilize sales and scale advertising without increasing the budget.
After 4 months of work, the results speak for themselves.
Budget: $870 → $2630
Number of inquiries: 490 → 1540
Cost per inquiry: $1.77 → $0.56
Number of sales: 73 → 462
Turnover: $7,950 → $21,480
What we did:
Updated creatives — instead of regular photos, we used short lifestyle videos.
Segmented the audience into "warm" and "cold."
Optimized ad groups and kept only those that actually generate sales.
Implemented an analytics table for daily monitoring of results.
What we achieved:
A stable sales funnel, a threefold reduction in inquiry cost, and the ability to scale advertising without losing profitability.
We are now preparing campaigns for Black Friday and the holiday season.
Do you want your brand to sell steadily, not just from season to season?
Contact us.
We will create an advertising system that works even when you are on vacation.