Case 4: Practima (Educational Courses)
Social Media Advertising
Information-Based Business
About the project: An educational platform offering online courses.
Market: Poland.
Start of collaboration: October 15, 2023.
Main objective: Increase the number of leads through the website.
Tools used: Facebook Ads Manager, Clarity.
Campaign objectives: "Lead Generation (Website)".
Audiences: Interest-based, broad audiences, website visitors, Look-a-Like audiences, as well as custom audiences built based on video view percentages from ad campaigns or specific landing pages on the website.
About the project: An educational platform offering online courses.
Market: Poland.
Start of collaboration: October 15, 2023.
Main objective: Increase the number of leads through the website.
Tools used: Facebook Ads Manager, Clarity.
Campaign objectives: "Lead Generation (Website)".
Audiences: Interest-based, broad audiences, website visitors, Look-a-Like audiences, as well as custom audiences built based on video view percentages from ad campaigns or specific landing pages on the website.