Client: Webcam studio in Kazakhstan
Goal: Find female models for work in a new studio
Term: 7-day test
Budget: $1,524
What was done:
A call was held and offers were agreed upon
Both static and dynamic creatives were used
Different approaches were tested:
— Managing Instagram from the girl's perspective
— Direct offer + website with a description of the profession
Results:
Average cost per lead: $2–3
Average cost of attracting a model: $209
Conversion from lead to model: 7% (strict selection)
The studio successfully started recruiting and was satisfied with the result
Conclusion:
Despite the challenging niche, it was possible to find an effective combination and receive applications at a favorable price. After the test, the client was handed over to reliable hands due to high workload — the result is scalable.
Goal: Find female models for work in a new studio
Term: 7-day test
Budget: $1,524
What was done:
A call was held and offers were agreed upon
Both static and dynamic creatives were used
Different approaches were tested:
— Managing Instagram from the girl's perspective
— Direct offer + website with a description of the profession
Results:
Average cost per lead: $2–3
Average cost of attracting a model: $209
Conversion from lead to model: 7% (strict selection)
The studio successfully started recruiting and was satisfied with the result
Conclusion:
Despite the challenging niche, it was possible to find an effective combination and receive applications at a favorable price. After the test, the client was handed over to reliable hands due to high workload — the result is scalable.