Kharkiv Parking

Developing a marketing strategy.Development of the brand.conducting sociological research.The steps that have been taken.globally .• a product brand;
• Analysis of the current market situation;
• Analysis of competitors;
A sociological study has been conducted to determine the audience segments by criteria: for what purpose they come, how regularly they use the parking lot, how long they leave the car, what their socio-demographic characteristics are;
• Identify the audience segments;
• Identify channels and communication tools for the target audience.According to advertising actions:
• A press conference was held online, where the media was invited.• Press Release.• Distributing external advertising.• 50 banners were placed at the entrance to the city, on the markets, near the TC in the center of the city.• Distributed 10,000 advertising flags with instructions on how to use the application, etc.methods of paying parking.• Release advertising audio recording on AutoRadio, MFM, Kiss FM.• Release video advertising in the crowd sites.• Places the video boards near the roads.• Advertising videos on local TV channels.• Developed tags in telegram and wiber channels, received more than 1000 downloads.• Processed more than 100 applications on the website on issues and consultations of system work