Kickstarter Case: $141k revenue (ROAS 3.8)

Project: Aleck (Innovative gadgets for skiers and active recreation). Platform: Kickstarter / E-commerce.

TASK: Ensure a successful product launch on Kickstarter.

Platform goal: $10,000.

Client's personal goal: $100,000.

STRATEGY (Full-Stack approach): I did not just launch ads "head-on," but created a warming system.

1. Pre-Launch:

Created a conversion landing page.

Collected a database of several hundred "hot" leads through Meta Ads even before the sales started.

2. Launch:

Used Email marketing for immediate activation of the collected database.

Result: The goal of $10,000 was achieved within the first 2 hours of the campaign.

3. Scaling:

Switched the strategy from lead generation to direct sales (Conversion Ads).

Used a custom Pixel for optimization.

Effectively spent a budget of $37,000, scaling successful ad groups.

FINANCIAL RESULTS:

Expenses (Ad Spend): $37,000.

Revenue: $141,354.

ROAS (Return on Ad Spend): 3.82 (almost x4).

Client's goal exceeded by $40,000+.