Equipment rental in the USA: 278 leads in 4 months with a customer acquisition cost of $34.49
Project
The advertising campaign was aimed at promoting equipment rental services for construction companies and contractors in the USA. The main goal was to attract new clients with a minimal cost per lead while ensuring a stable flow of orders.
The key challenge was maintaining a competitive cost per lead in the highly competitive niche of equipment rentals. Competition among large companies complicated the task of attracting clients through standard approaches, requiring innovative solutions.
Strategy and Approach
To achieve the goals and increase the number of leads, the following was implemented:
- Conducted an analysis of the target audience's needs and regions with high demand for equipment rentals.
- Created creatives emphasizing flexible rental terms, high-quality equipment, and technical support.
- Configured targeting for specific regions and audiences, including construction companies and contractors.
- Launched retargeting campaigns for users who visited the website but didn’t submit a lead.
- Tested multiple ad formats, including static images and videos, for maximum effectiveness.
- Optimized bids and budgets in real-time based on analytical data.
Results
278 leads were generated in 4 months.
The average cost per lead was $34.49.
Conversion rate: every 9th website visitor placed an order.
Project
The advertising campaign was aimed at promoting equipment rental services for construction companies and contractors in the USA. The main goal was to attract new clients with a minimal cost per lead while ensuring a stable flow of orders.
The key challenge was maintaining a competitive cost per lead in the highly competitive niche of equipment rentals. Competition among large companies complicated the task of attracting clients through standard approaches, requiring innovative solutions.
Strategy and Approach
To achieve the goals and increase the number of leads, the following was implemented:
- Conducted an analysis of the target audience's needs and regions with high demand for equipment rentals.
- Created creatives emphasizing flexible rental terms, high-quality equipment, and technical support.
- Configured targeting for specific regions and audiences, including construction companies and contractors.
- Launched retargeting campaigns for users who visited the website but didn’t submit a lead.
- Tested multiple ad formats, including static images and videos, for maximum effectiveness.
- Optimized bids and budgets in real-time based on analytical data.
Results
278 leads were generated in 4 months.
The average cost per lead was $34.49.
Conversion rate: every 9th website visitor placed an order.