Case clinic of cosmetology and gynecology
Social Media Advertising
Verkhomii Clinic, specializing in cosmetology and gynecology, has opened a new direction and wanted to quickly attract new clients for popular procedures.
Request:
Launch advertising on Instagram and Facebook
Receive applications through Direct and the website
Attract new clients for procedures
Increase brand awareness and the new direction
What we did:
Identified the target audience: women aged 25–45, interests — beauty, self-care, cosmetology, geo — Khmelnytskyi and surrounding areas
Creatives: "before/after" photos, expert videos, special offers for new clients, calls to action for booking
Advertising: campaigns on Direct and the website, A/B testing of photos and videos, Lookalike audiences, budget optimization
Technical part: landing page with online booking + connecting Facebook Pixel for tracking applications
Results after 30 days:
Reach: 361,000+ people
Impressions: 979,000+
Clicks: 31,492
Average cost per click: $0.13
Total expenses: $3,945.60
Dialogs in Direct/Messenger: 275+
Potential clients: 275+ interested in booking
Request:
Launch advertising on Instagram and Facebook
Receive applications through Direct and the website
Attract new clients for procedures
Increase brand awareness and the new direction
What we did:
Identified the target audience: women aged 25–45, interests — beauty, self-care, cosmetology, geo — Khmelnytskyi and surrounding areas
Creatives: "before/after" photos, expert videos, special offers for new clients, calls to action for booking
Advertising: campaigns on Direct and the website, A/B testing of photos and videos, Lookalike audiences, budget optimization
Technical part: landing page with online booking + connecting Facebook Pixel for tracking applications
Results after 30 days:
Reach: 361,000+ people
Impressions: 979,000+
Clicks: 31,492
Average cost per click: $0.13
Total expenses: $3,945.60
Dialogs in Direct/Messenger: 275+
Potential clients: 275+ interested in booking