Dental clinic

Client's requests:
- launching contextual search advertising on Google;
- optimization of advertising campaigns by cleaning up search queries and disabling unprofitable keywords;
- optimization by excluding display in non-target regions;
- optimization by adding new keywords.

What has been done:
1. optimization of branded advertising campaign;
2. adding new keywords;
3. setting up remarketing;
4. testing video animations;
5. adjusting budgets and bids;
6. video testimonials worked well.

Results:
Clicks 4,671
CTR 5.98%
Impressions 78,077
Conversions 80
Conversion rate 1.71%
Cost/conversion 319.08 UAH
Cost 25,526.74 UAH
Average cost per click 5.46 UAH
There were conversions at 268 UAH.