The Book Online Store
Search Engine Optimization (SEO)
General information :
The project is one of the largest book stores of the rune.
Start Traffic – 50,000 Sessions
Start of work - February 2018
Duration of work: 4 months
The objectives:
Stop the decline of organic traffic.
Increased organic traffic.
The completed work:
1 . Comprehensive SEO Audit.
2nd Extended catalogue structure. The commercial pages of the site are divided into clusters:
Catalogs of artistic literature;
catalogues of educational literature;
catalogs of non-book goods;
the goods card;
Selection of books;
other catalogues.
Three Internal optimization of listing pages:
SEO text templates;
Templates of meta-categories.
4 . Technical optimization is made:
the rules of the formation of the URL;
the micromark;
other tasks.
Results of work:
According to Google analytics, organic traffic on listing pages increased by 250 percent compared to the same period last year.
The project is one of the largest book stores of the rune.
Start Traffic – 50,000 Sessions
Start of work - February 2018
Duration of work: 4 months
The objectives:
Stop the decline of organic traffic.
Increased organic traffic.
The completed work:
1 . Comprehensive SEO Audit.
2nd Extended catalogue structure. The commercial pages of the site are divided into clusters:
Catalogs of artistic literature;
catalogues of educational literature;
catalogs of non-book goods;
the goods card;
Selection of books;
other catalogues.
Three Internal optimization of listing pages:
SEO text templates;
Templates of meta-categories.
4 . Technical optimization is made:
the rules of the formation of the URL;
the micromark;
other tasks.
Results of work:
According to Google analytics, organic traffic on listing pages increased by 250 percent compared to the same period last year.