Women's Fashion Brand
About the client
A premium fashion brand for women's clothing with global delivery.
Before working with us, they had already collaborated with a freelancer, launching Meta Ads with a budget of $2,500 per month and a stable ROAS of 1.0 for 3 months.
Despite high-quality photos and a strong product, the brand could not scale: there was no clear campaign structure, and targeting was vague without a strategy. The brand missed out on at least $20,000 during this period.
What we did
•Built a sales funnel divided into cold and warm audiences, prepared unique offers for each segment.
•Launched phased testing and scaling in markets
•Optimized each link in the funnel by countries: from creatives and landing pages to payment and delivery methods.
•Eliminated ineffective expenses and redistributed the budget to connections with the highest ROI.
Results
In just 6 months, we scaled the budget from $2,500 per month to $15,000+, maintaining stable campaign effectiveness and control over unit economics. Thanks to a complete audit, clear audience segmentation, offer testing, and optimization of each stage of the funnel, we brought the brand to a ROAS of 3.98 and an average order value of $230, while the cost per order (CPA) remained within $40. The main result was the creation of a scalable advertising system that works as an investment tool: it brings not just more orders but increases profit considering customer LTV, seasonality, and team workload.
#content-marketing #SMM #targetedAdvertising #creativesForBrand #leadGeneration #salesFunnel #branding #SEO
A premium fashion brand for women's clothing with global delivery.
Before working with us, they had already collaborated with a freelancer, launching Meta Ads with a budget of $2,500 per month and a stable ROAS of 1.0 for 3 months.
Despite high-quality photos and a strong product, the brand could not scale: there was no clear campaign structure, and targeting was vague without a strategy. The brand missed out on at least $20,000 during this period.
What we did
•Built a sales funnel divided into cold and warm audiences, prepared unique offers for each segment.
•Launched phased testing and scaling in markets
•Optimized each link in the funnel by countries: from creatives and landing pages to payment and delivery methods.
•Eliminated ineffective expenses and redistributed the budget to connections with the highest ROI.
Results
In just 6 months, we scaled the budget from $2,500 per month to $15,000+, maintaining stable campaign effectiveness and control over unit economics. Thanks to a complete audit, clear audience segmentation, offer testing, and optimization of each stage of the funnel, we brought the brand to a ROAS of 3.98 and an average order value of $230, while the cost per order (CPA) remained within $40. The main result was the creation of a scalable advertising system that works as an investment tool: it brings not just more orders but increases profit considering customer LTV, seasonality, and team workload.
#content-marketing #SMM #targetedAdvertising #creativesForBrand #leadGeneration #salesFunnel #branding #SEO
Kyiv 
Available for hire
Offer work