Company for recruitment for medium and large businesses
Social Media Advertising
Task:
Bring quality traffic to the EVM Company website and receive applications from companies looking for staff (medium and large businesses).
What was done:
Launched multichannel advertising: website, subscriptions, and leads in Direct/Messenger.
Set targeting for business owners, HR managers, and department heads in the fields: retail, manufacturing, IT.
Conducted A/B testing: tested creatives (video/static banners) and audiences (interests + lookalike).
Identified the most effective connections by lead cost.
Results over 30 days:
Reached over 420,000 people
Over 1,200,000 impressions
11,869 clicks to the website
Average cost per click — $0.71
Total expenses — $16,693.97
Received 194 dialogues with potential clients (HR inquiries from companies)
The most successful campaign showed a CTR of over 2% and a cost per application of $13.84
Thanks to the campaign, EVM Company received a steady flow of requests for recruitment services and strengthened brand recognition among business clients.
Bring quality traffic to the EVM Company website and receive applications from companies looking for staff (medium and large businesses).
What was done:
Launched multichannel advertising: website, subscriptions, and leads in Direct/Messenger.
Set targeting for business owners, HR managers, and department heads in the fields: retail, manufacturing, IT.
Conducted A/B testing: tested creatives (video/static banners) and audiences (interests + lookalike).
Identified the most effective connections by lead cost.
Results over 30 days:
Reached over 420,000 people
Over 1,200,000 impressions
11,869 clicks to the website
Average cost per click — $0.71
Total expenses — $16,693.97
Received 194 dialogues with potential clients (HR inquiries from companies)
The most successful campaign showed a CTR of over 2% and a cost per application of $13.84
Thanks to the campaign, EVM Company received a steady flow of requests for recruitment services and strengthened brand recognition among business clients.