"Plyatsok" is a bright, emotional project for developing the identity of a modern pastry shop/bakery. The main goal of the design is to combine the cozy atmosphere of homemade baked goods with a trendy, bold visual style that instantly grabs attention and stimulates appetite.
At the core of the concept is a unique brand character and juicy 3D aesthetics in Y2K style, which distinguishes the brand from competitors and makes it ideal for promotion on social media.
At the core of the concept is a unique brand character and juicy 3D aesthetics in Y2K style, which distinguishes the brand from competitors and makes it ideal for promotion on social media.