Concept of the digital campaign "Element 12" for the KFC brand
Social Media Advertising
Development of a strategy to engage Gen Z through co-creation mechanics.
Idea: The 12th secret ingredient of KFC is the creativity of the customer.
Mechanics: Use of AR technologies and UGC. Users scan the packaging, create their own design of a 3D model of a bucket in the app, and share the result on social media.
Visual part: Development of layouts for outdoor advertising and stories, where the product is integrated into the workspace of a modern creator.
Goal: To transform a passive consumer into an active brand ambassador.
#CreativeStrategy #KFC #GenZ #DigitalCampaign #UGC #AR #Marketing
Idea: The 12th secret ingredient of KFC is the creativity of the customer.
Mechanics: Use of AR technologies and UGC. Users scan the packaging, create their own design of a 3D model of a bucket in the app, and share the result on social media.
Visual part: Development of layouts for outdoor advertising and stories, where the product is integrated into the workspace of a modern creator.
Goal: To transform a passive consumer into an active brand ambassador.
#CreativeStrategy #KFC #GenZ #DigitalCampaign #UGC #AR #Marketing