Setting up and optimizing Performance MAX campaign

Niche - Adult Goods
Completed:
- Audit and preparation of the site to comply with Google Merchant Center requirements
- Registration and setup of Google Merchant account
- Uploading product feeds to Google Merchant
- Setting up conversion goals in Analytics
- Creating a Google Ads account
- Setting up PMax campaign (creating ads, creating objects, selecting audience segments)
- Optimizing advertising campaign
- Generating dynamic report in Google Looker Studio

Budget spent: 45297 UAH
Received:
Clicks: 11874
Goal conversions: 2478
Order amount through the cart: 455545 UAH
Campaign profitability: 1005.63%

#contextualadvertising #contextologist #online-store
#internet-marketer #internet-promotion #advertising
#contextologist #internet-promotion #GoogleAdwords
#GoogleShopping #GooglePmax
#analytics #webanalytics #GoogleAnalytics