Setting up and optimizing Google Shopping + PMax

Niche - Colored smoke + products for celebrating holidays.
Completed:
- Audit and preparation of the site to meet Google Merchant Center requirements
- Registration and setup of Google Merchant account
- Uploading product feeds to Google Merchant
- Setting up conversion goals in Analytics
- Creating a Google Ads account
- Setting up PMax campaign (creating ads, creating objects, selecting audience segments)
- Setting up a shopping campaign (Google Shopping)
- Optimization of advertising campaigns
- Generating a dynamic report in Google Looker Studio
Pmax and Shopping campaigns set up for compatible product categories.

Budget spent: 19631 UAH
Received:
Clicks: 6068
Goal conversions: 673
Order amount through the cart: 205308 UAH
Campaign profitability: 1045.83%

#contextualadvertising #contextologist #internetshop
#internetmarketer #internetpromotion #advertising
#contextologist #internetpromotion #GoogleAdwords
#GoogleShopping #GooglePmax
#analytics #webanalytics #GoogleAnalytics