Setting up Google Shopping and Pmax

Niche - Goods for children
Completed:
- Audit and preparation of the site to comply with Google Merchant Center requirements
- Registration and setup of Google Merchant account
- Uploading product feeds to Google Merchant
- Setting up conversion goals in Analytics
- Creating a Google Ads account
- Setting up PMax campaign (creating ads, creating objects, selecting audience segments)
- Optimization of advertising campaign
- Generating a dynamic report in Google Looker Studio

Optimization for 15 months
Budget spent: 623,583 UAH
Received
Clicks: 366,271
Goal conversions: 34,057
Order amount through the cart: 7,654,691 UAH
Campaign profitability: 1227.53%

#contextualadvertising #contextologist #internetshop
#internetmarketer #internetpromotion #advertising
#contextologist #internetpromotion #GoogleAdwords
#GoogleShopping #GooglePmax
#analytics #webanalytics #GoogleAnalytics