Case: Make Me Wow - beauty salon
Social Media Advertising
Case: Make Me Wow - beauty salon
At the start:
- cost to initiate conversation $7–9
- leads were coming in inconsistently
- advertising became more expensive when scaling
- content and advertising worked as two separate tools
Task:
- reduce the cost of starting a dialogue
- stabilize the flow of applications
- build a connection between advertising + content that generates bookings
What was done:
Rebuilt the structure of the Meta Ads account
Separated cold campaigns by offers and formats
Tested new connections: audience + creative + offer
Disabled ineffective groups and redistributed the budget
Simultaneously connected systematic SMM (reels, stories, social proof)
Prepared the profile so that traffic from advertising converted into bookings
What was achieved in the first months:
$1.5–2 to start a conversation in working connections
average indicator for the account ≈$3
300–400 applications per month
stable flow of new clients
some applications come after warming up through content
Conclusion:
The result in advertising is not just targeting.
It is a system where the following work together:
Meta Ads + content + warming up + proper processing of applications.
This connection allowed reducing the cost per lead by more than 2 times without a drop in the volume of applications.
Do you want to understand why advertising in your salon does not yield such results?
Write to Direct and we will conduct a short diagnosis of your client acquisition system.
At the start:
- cost to initiate conversation $7–9
- leads were coming in inconsistently
- advertising became more expensive when scaling
- content and advertising worked as two separate tools
Task:
- reduce the cost of starting a dialogue
- stabilize the flow of applications
- build a connection between advertising + content that generates bookings
What was done:
Rebuilt the structure of the Meta Ads account
Separated cold campaigns by offers and formats
Tested new connections: audience + creative + offer
Disabled ineffective groups and redistributed the budget
Simultaneously connected systematic SMM (reels, stories, social proof)
Prepared the profile so that traffic from advertising converted into bookings
What was achieved in the first months:
$1.5–2 to start a conversation in working connections
average indicator for the account ≈$3
300–400 applications per month
stable flow of new clients
some applications come after warming up through content
Conclusion:
The result in advertising is not just targeting.
It is a system where the following work together:
Meta Ads + content + warming up + proper processing of applications.
This connection allowed reducing the cost per lead by more than 2 times without a drop in the volume of applications.
Do you want to understand why advertising in your salon does not yield such results?
Write to Direct and we will conduct a short diagnosis of your client acquisition system.