Google Ads for eCommerce Website(furniture store)

Client: An online store specializing in ergonomic furniture (height-adjustable desks, office and gaming chairs). The products are in a higher price range, which makes promotion more challenging and requires careful audience targeting and keyword selection.

Actions Taken
Conducted an audit of the last 6 months of campaigns. Decided to launch new campaigns from scratch.

— Launched search campaign for the key product — height-adjustable desks.
— Launched Performance Max campaign (shopping) for desks.
— Launched Performance Max remarketing for all website visitors across the full product feed.
— Launched branded search campaign.
— Launched competitor search campaign.

Ongoing optimization:
testing new formats (incl. AI Max);
working with creatives and budgets;
expanding search queries to related niches (gaming desks, office desks, computer desks).

Results (3 months)
— Conversions: increased by +105% (×2).
— Cost per conversion: decreased by –11.8%.
— Conversion value: increased by +UAH 1.1M (+154%).
— ROAS: increased by +40.7%, reaching 9.

Conclusion
We successfully doubled sales while reducing CPA and significantly improved advertising ROI.