Landing to promote child nutrition

Lending with presented children's food products.

The work done:

1 . Setup of GDN:
Choosing audiences with the interests of parents,
- Selection of sites for targeting on thematic sites for the interests of customers,
The selection of the audience for the purchase of goods for children,
- setting a smart campaign under the "Transition to the Internet Store" converter.
2nd Designation of bets and setting strategies in accordance with the customer's tasks:
- Individual targeting to users with the status "with children"
Individual targeting to users on the interests associated with the purchase of children's goods.
Three Set goals in Google Analytics.
4 . Tracking targets through GTM.

After 10 days of active RK, a SDC campaign with conversion optimization was also set, which significantly reduced the overall CPA and improved the RK outcome.
The strategy for conversion optimization in audience targeting campaigns has also been changed, which has also given a good result in the SRA.