Launch Google Ads for a New Dental Clinic in Zaporizhzhia

Client: A new dental clinic in Zaporizhzhia that opened in 2024. They had no prior experience with online advertising. The primary goal was to attract new clients at an affordable cost. A key challenge was that their pricing was above the city average. Their main specialization is dental surgery.

What we did:
— Launched a search campaign targeting general dental queries;
— Launched a separate campaign focused on dental implants;
— Added a Performance Max campaign to reach broader audience segments.
— Setup goals GA4 and GTM

Results after 6 months:
— Delivered 301 conversions at an average cost of ₴394;
— The general search campaign generated 147 leads at ₴359;
—The implant campaign brought 74 leads at ₴608;
— Performance Max delivered 80 leads at ₴261, proving to be the most efficient.

After achieving stable performance, we scaled the budget from ₴15,000 to ₴30,000 per month. Further scaling has been temporarily paused, as the clinic is currently at full capacity. Future plans include launching new services and increasing the monthly ad budget to ₴50,000.