Launching contextual advertising to increase traffic and conversions

As part of this project, I launched a contextual advertising campaign aimed at increasing traffic and improving conversions on the client's website.
Tasks
Attracting quality traffic to the site.
Optimizing cost per click (CPC) for maximum ROI.
Analyzing the audience and creating effective advertisements.
What was done:
Conducted an analysis of the target audience and competitive environment.
Set up advertising campaigns in Google Ads, covering both search and display networks.
Developed the campaign structure with segmentation by keywords and audience segments.
Wrote persuasive ad texts and selected quality creatives.
Optimized bids and targeting settings to increase click-through rate (CTR).
Implemented an analytics system to track campaign performance metrics.
Result:
Metrics for December 2023:
Number of clicks: 2.1K
Impressions: 24.1K
Average cost per click (CPC): 12.67 UAH
Total campaign cost: 26.6K UAH
Increased traffic to the client's website by 37% compared to the previous month.
Achieved a 25% growth in conversions due to quality traffic and relevant ads.