Launching an online store from scratch

This is my first full cycle in e-commerce. In 2020, together with a partner, I launched an online business from scratch and created two brands: air fresheners and car accessories (Aroma Car Lux) and author perfumes and sprays (Addictive Perfumes). As a result, I built a working store with a team, product, financial model, CRM, logistics, and advertising.

What’s inside:
- Launch of two brands: product lines, websites, packaging, sales, and advertising channels.
- Unit economics: cost price, customer acquisition cost, delivery, and returns. Final profitability is about 25-30%.
- Operations through CRM OneBox: orders, customer history, inventory, and payments. Over 82,000 orders in 6 years.
- Logistics through Nova Poshta: registers, shipments, and returns are consolidated with orders.
- Traffic and sales: Facebook, Instagram, TikTok, Google Ads, and sales team.

The business remains profitable and operates smoothly, taking a few hours a month. This experience later formed the basis for CRM | Dashboard.

#Ecommerce #Business #OperationsManagement #CRM #DigitalMarketing #Startup #OneBoxCRM #NovaPoshta #FacebookAds #Instagram #TikTok #GoogleAds