Launching targeting + design

Task:
Attracting leads through targeted advertising on Facebook/Instagram. Development of visuals and launching turnkey campaigns.

What was done:
Analysis of target audience and competitive niche
Development of promotion strategy (goal, audiences, offers)
Creation of advertising creatives: banners
Writing catchy texts focusing on pain points and benefits
Setting up advertising campaigns in Meta Ads Manager
Testing formats, A/B testing audiences
Campaign optimization based on results from the first days of launch