Website development for a developer – from idea to launch

Task:
Create a selling website for a residential complex that will be user-friendly and effectively showcase the property.

What was done:
Target audience analysis: investors, families, young couples
Website structure formation: homepage, layouts, prices, advantages, construction progress, contacts
Development of unique selling proposition (USP) and selling content for pages
Preparation of technical specifications for designer and developer
Visual style control: modern, concise, with a focus on the property
Adaptation for mobile devices
Integration of application form and analytics (Meta Pixel, Google Analytics)

Result:
A ready website that presents the residential complex as a reliable, modern, and profitable project. After launch, the site became the main tool for lead generation through advertising and organic traffic.