Lead for 194 UAH for the solar power plant brand | Google ads

Proso Energy – a leader in Transcarpathia in the production of solar power plants for households and businesses - solar power plants for home and business. The client had a negative experience launching Google ads with several contractors, there were very few applications and calls, and the cost per conversion was very high.

Main tasks:
- Increase the number of applications and calls from the website
- Reduce the cost per conversion to 550 UAH
- According to auction statistics, be at the very top in terms of % of impressions received

What was done?
- Made adjustments to the website, optimized speed
- Set up Google Analytics and conversion tracking through Google Tag Manager
- Created new search campaigns and optimized them for the client's needs
- Launched Performance Max campaigns

Results over the year:
Invested – 349,749 UAH
Number of applications – 1,797
Cost per conversion – 194 UAH

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