Lead Generation on Facebook

How to Get 548 Potential Partners in the Product Area at a Price of $1.81 per Person on Facebook

About the project
One of the leaders in the market of Ukraine among industrial enterprises-producers for the production of abrasive materials.The tasks
Leading applications from wholesale partners.What was done
Preparation
The content of the plan and its objectives:
Increased interaction with the audience;
Showing the product in use;
Conversion to the site;
Increase the customer base;
Increased brand awareness

They set the main objectives:
Coverage
involvement
filling in applications for cooperation
Set up target audience segments
Total results in 5 months
13 advertising campaigns (generation of leaders) were tested, of which 18 were the options of launching advertising.Quantitative results
Total spending - $992.35
It has received 548 votes.
The average price per leather is $1.81

The most effective formats of advertising:
The most effective campaign, which used the formats of the ads "Video/Slide Show" and "Ring Gallery".Quantitative results
Total of 117 guests
The average price of the leather is $1.64

The conclusions
We were able to build a reliable and efficient lead generation channel with the help of Facebook tools for the manufacturing company as a result of the growth of the customer base and sales volumes for the customer!