LEAD GENERATION FOR BUSINESS CLUB | PBC

Promotion of a business club through targeted advertising
#FacebookAds #leadgeneration
About the project:
Young business club in Lviv. The most active business community for entrepreneurs under 30 years old.

Main tasks:
Bring new people to the club in Lviv. Generate a flow of new applications from social networks (Inst, FB).
Launch a new product in Lviv - test drive of the business club.

Pitfalls:
Applications may come from people who do not have a business;
Since this is a local business, ad campaigns quickly "burn out."

What we did:
Analyzed the target audience;
Competitors;
Built CJM;
Created a strategy with several landing pages;
Prepared advertising layouts for each of the products.

Results:
Successfully launched both products and found new effective connections in campaigns.

Figures:
Budget: $2438.18
CPC / CPM all: $1.39 / $0.10
CTR / CTR all: 0.49% / all 0.70%
Leads: 149
Cost per lead: $16.36