Lead generation for insurance service using Google Ads

USA, insurance services
setup and management - Google Ads Search Campaign Lead Generation

Before (May 2 - 31, 2024)
Cost: $ 820
Clicks: 257
Avg. CPC: $ 3.19
Leads (Conv): 103
CPA: $ 7.96
CTR: 10.3 %.

After (June 1 - 30, 2024)
Cost: $ 852 (+4 %)
Clicks: 459 (+79 %)
Avg. CPC: $ 1.86 (-42 %)
Leads (Conv): 174 (+69 %)
Cost per lead: $ 4.90 (-38 %)
CTR: 11.4 % (+10 %)

The client's goal is to generate more leads while reducing CPC and CPL.

Goal achieved: almost 1.7× more leads with a 38 % decrease in CPL and a 42 % reduction in click price, with nearly the same budget.