Lead generation for the online school ZhiShi – Super Brain

The online school for cognitive development ZhiShi – Super Brain has approached with the task of attracting new students through social media. The main focus was on Facebook and Instagram, where the target audience is actively interested in education, self-development, and courses for children and adults.

A marketing strategy was developed for the project using lead generation formats within social networks. The creatives included bright visuals with children and teenagers, engaging headlines, and a clear offer: the opportunity to develop memory, attention, and thinking in a playful way. Targeting was built on parents of schoolchildren, students, and adults interested in personal growth.