Lead generation for the travel agency "Rest for All 100"

A travel agency from Ukraine has approached with the task of attracting a stable flow of applications for tours to Europe and other destinations. The main promotion channels are Google Ads and Meta Ads (Facebook + Instagram). The goal of the campaigns was to generate leads at the most advantageous cost per inquiry.

For the project, a comprehensive strategy was developed: campaigns were launched in Google Ads for hot search queries ("tour to Paris price," "vacation in London," "tours to Europe"), as well as displays in the contextual media network. In Meta Ads, targeting was used based on interests (travel, flights, vacations abroad) and Lookalike audiences based on existing clients. Various creatives were prepared: banners featuring key attractions and adapted texts for each destination.