Lead generation from YouTube for the online marathon of the facebuilding school

Task
Client: School of Facebuilding
Niche: beauty industry
Product: course priced at $70 / $150 / $250
Goal:
800 registrations for a five-day marathon
Registration price up to $1.
GEO: Ukraine
TA: people interested in beauty, rejuvenation.
Traffic source: YouTube
Ad format: Trueview for action

The advertising campaign lasted for three weeks. Spent around $855 and received:
54,040 ad views;
952 registrations;
Registration cost - $0.89.
Course purchases: 74
Course price: $70, $150, $250

The best results were shown by the audiences:
1. By interests: beauty industry experts (646 conversions at $0.71).
2. Special audience: YouTube channels about beauty (236 conversions at $1.03).