Lead generation in the field of rehabilitation

Project Goal

Increase the number of appointments for consultations and rehabilitation programs without increasing the advertising budget. Scale the flow of clients through campaign optimization, audience personalization, and smart bid management.

Implementation
▸ Strategy Development

Research the target audience: people with back pain, joint pain, after injuries.

Analyze competitors and popular queries in the rehabilitation niche.

Form key segments: acute pain, chronic conditions, post-traumatic rehabilitation.

A/B testing of offers: "rehabilitation consultation," "diagnosis + trial session."

▸ Campaign Setup

Set up conversions: appointment through a form, application, call.

Optimize campaign structure: search, Performance Max, remarketing.

Use local targeting for nearby areas/micro-locations.

Create ads focused on specific issues (lower back pain, neck, knees, etc.).

▸ Optimization

Analyze metrics: CTR, CPC, CPA (cost per appointment).

Disable irrelevant queries and ineffective audiences.

Test new audiences: post-traumatic patients, athletes, people over 35+.

Scale successful connections: the most effective ads, locations, and key queries.