Lead generation

Niche: Tourism / Private yacht rental
Geo: New York, USA
Goal: Obtain bookings for private yacht tours
Period: May – July 2025
Budget: $25,700
Main results:
Clicks: 20,800
Conversions: 216
CPA (cost per conversion): $119
Efficiency improvement: +127 conversions compared to the previous period
CPA reduction: After campaign optimization, there was a significant decrease and stabilization of the cost per conversion
My role:
Built a keyword strategy focused on queries related to yacht rentals
Launched Performance Max campaigns and a search campaign targeting the financially capable audience of New York
Optimized creatives and user experience on the landing page
Implemented exclusions of non-target audiences and negative keywords to improve traffic quality
Scaled campaigns with the best ROAS and conversions